In preparation for Neocon 2017, J+J Flooring Group took its product designers on a trip to Pewabic pottery studio in Detroit to draw inspiration from traditional firing and glazing techniques.
Form + Finish is the result of this immersive experience—translating the inherent movement and nuances of finished pottery pieces into functional, thoughtfully designed flooring options.
Services: Copywriting
Collaborators: design and creative direction by Widgets & Stone, voice and messaging by 26 Tools
